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June 11, 2007
By: TOM BRANNA
Editor
Momentive Performance Materials Inc. introduced Silsoft Care “quat” blend, a new proprietary product with potential use in hair care products that deliver conditioning performance benefits while adding volume. This new blend is an option for leave-on formulations designed to deliver soft feel and manageability without weighing down hair. Silsoft Care blend is also a candidate to consider as an ingredient of choice for these typical performance benefits in rinse-off conditioners. Silsoft Care blend contains a proprietary silicone that provides a new choice to consider for delivering conditioning properties to hair. A cyclic silicone acts as a volatile carrier, first spreading the silicone uniformly across the surface of hair, and then drying to leave a protective film. The new blend can help deliver volume. The film also provides wet and dry combing properties as well as sensory performance. Silsoft Care blend is being introduced globally. “Hair care products that leave hair looking healthy, full of body and free of static are especially welcomed by consumers with fine hair,” said Beatriz Blanco, global marketing manager, Momentive Performance Materials. “The introduction of Silsoft Care blend helps us deliver on our performance promise to our customers and can help them deliver on their promise to consumers.” Silsoft Care blend is a potential choice for many hair care applications including rinse-off and leave-in conditioners, hair serums, styling gels, pomades and pre-treatments for coloring, bleaching and permanents. When applied through a hair serum, Silsoft Care may help to significantly reduce damage caused by mechanical or chemical treatments to hair. More info: www.momentive.com
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